439. Catherine Lin – The Past Present and Future Predictions of Consumer Behavior

Ep. 2: Yoga Plus – Exploring the Power of Music in Your Yoga Practice and Consistency in Content – Dr. D’s Social Network

In this episode Suzie and Darian focus on Yoga and how music plays such an important role in crafting a great yoga practice. They also discuss consistency in creating content and shrugging off the naysayers online.Yoga Plus is a monthly show hosted by Yoga Influencer, Suzie Ray and Fitness Professional/Executive, Dr. Darian Parker. In each episode Suzie and Darian discuss everything Yoga and then some.Suzie Ray is Yoga Influencer and advocate for inspiring women to be comfortable in their skin and embrace who they are, and how they want to express themselves.Intro music by Wordsmith: http://www.wordsmithmusic.comTime Stamps0:00:02 Music and Yoga0:02:07 Music Genres and Vinyl Collection0:04:03 Exploring Music Influences0:05:51 Neo Soul Music Recommendation0:07:32 Incorporating Neo-Soul Hip Hop into Yoga Practice0:12:51 Exploring Music Options for YouTube Series0:14:47 Collaborating with an Artist on Doing Yoga to Their Album0:16:52 Protecting Creative Ideas and Staying Authentic0:19:31 Embracing YouTube Content and Long-Term Ideas0:21:25 Exploring YouTube Content Creation: Reflections on Growing a Channel and Overcoming Creative Challenges0:24:18 Reflections on Content Creation and Social Media in the Digital Age0:26:25 Pros and Cons of Growing an Online Following0:29:09 Reflections on Social Media Use in Later Life0:30:52 Social Media Platforms and Collaborations in the Yoga Community0:36:49 YouTube and Instagram Content Creation0:38:53 The Challenges of Monetizing Content on Social Media0:40:40 Dealing with Unwarranted Criticism on Social Media0:42:16 Influencing and Being Honest in the Digital Age0:44:16 Dealing with Online Haters as an InfluencerThe best way to listen to this podcast is by using the Fathom app. Fathom is the podcast player from the future. Navigate my episodes using chapters, highlights and transcripts. Download it in the app store.Support this podcast at — https://redcircle.com/dr-ds-social-network/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Catherine is a researcher and storyteller interested in data, collective memory, and consumer behavior who enjoys exploring the interconnectivity of the past, present, and future to shed light on key areas of consideration for brands, institutions, and other cultural forces. She is currently a Cultural Strategist at sparks & honey, a leading cultural intelligence consultancy helping organizations understand explosive and immediate cultural shifts. In her day to day, Cat not only leverages cultural intelligence but also progressive strategy and high-impact storytelling to define growth strategies, identify threats, and prioritize opportunities for various brands. On an eternal quest to understand why people do what they do, she also holds a Master of Science in Applied Psychology from the University of Southern California, with a focus in consumer psychology.

Website: https://lincathe.myportfolio.com/ 

LinkedIn: https://www.linkedin.com/in/lincathe/ 

Daily Culture Briefing with sparks & honey: https://open.spotify.com/show/0ueakpmZ1fUVwGRkvQwEP3?si=a941eeb8aff44081